The power of storytelling – Tell your story

You’re good at what you do, but you don’t know what you are doing?

Many people go to work every day, but really don’t know what they are doing for a living. Paradoxically, you can go to work, be good at what you do and still not know what you are doing. All things considered, if you cannot explain to someone what you are doing in a simple story, chances are you are just performing a set of tasks, but do not really know why you are where you are and what value you add to the company.

Entreprenuers know, “Dreams come with a lot of business” Tell your story

In my opinion, when your concentration is entrepreneurship, one of the first things you learn is to tell your story. It means being able to explain, in very simple terms, what you do, why you are doing it, and how you are making a difference. At any rate, entrepreneurs pratice entrepreneurialism the art of story telling. In the same way, that’s how potential customers can understand how their offering can serve their needs. Similarly, that’s how employers and employees can rally around a clear vision. All things considered, entrepreneurs learn how to do it very quickly because the life of their business depends on it.

Arguably, you do not know why you should Tell your story.

Tell your story

Well, telling your story is actually just as important when you’re not an entrepreneur. Whatever the size of the business you are working in and whether you are working in a team or lead a team yourself, being able to tell your story will hold the following benefits:

  • First, to determine what your story is, you will have to step back from your day to day task and determine what it is you are trying to achieve, how you add value to your company and more importantly how you want to add value.
  • This in turn will bring you to the second benefit which is to define a clear set of priorities that will allow you to add value where it’s important and make sure your day to day task are aligned with those priorities.
  • When working with internal and external customers, your story will be a driving force, guiding your decisions.
  • And added benefit, you will be seen as a leader as it takes leadership to be at the forefront of your agenda.

Watch the following video about storytelling taken from The power of storytelling | Andrea Gibbs | TEDxPerth on Entrepreneurship and try to transpose the advice she gives into your specific situation. In general, there’s a lot of things that cross over well from entrepreneurship to corporate settings, you just have to listen to the advice with your situation in mind.


The only thing left for you to do now is Tell your story. Take a few minutes away from your daily task and write down your story or the story of your dream in 2 sentences or less…

Solomon Greenlee

Solomon Greenlee –
Specialty in Marketing & Team Building


  1. Write your Life Story (pretend you are at the end of your life and you have accomplished all your desires.

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