Starting Your 1st Web Project, Part 1

STARTING YOUR FIRST WEB PROJECT

STARTING YOUR FIRST WEB PROJECT

WHAT YOU WILL LEARN

It’s time to take the concepts discussed in this lesson and apply them to produce multiple income streams on the Internet. I will start by reviewing the basic purpose of my efforts and then explore a practical example—a Web project that produces a stream of income.


A FOOTHOLD ON THE BASIC CONCEPTS

You should think often about what you are trying to accomplish through your efforts. You want to build multiple income streams that are either residual or leveraged. Remember that residual income comes from doing something once and getting paid for it again and again for a long time afterwards. Leveraged income comes from your share of the accomplishments of people you have recruited and trained. If it were not for residual and leveraged income, we would all be destined to toil our lives away in an unending effort to make ends meet. Rather than just trading time for money, your goal is to build streams of residual income by setting processes in motion that make money–and continue to make money even after you stop working on them. That gives you residual income. Your goal is also to build a leveraged income by recruiting people to your team and help them initiate processes that make money. That gives you leveraged income. You want to set these money-making processes in action and let them work for you, so you will have the time and money needed to do the things in life you enjoy.

This lesson is designed to train you to do just that by creating multiple streams of income via the Internet. Let’s focus for a moment on the adjective “multiple” in the previous sentence. You want to create a process that works. Then, you want to start over and create yet another process that works, and then another and another. Why? Because the more you have working for you, the more money you will make. Plus, if one or two of your strategies stop working, you will have others still working for you. With multiple strategies, you can often combine two or more of them in ways that enhance each other. With multiple strategies, you can also afford occasional failures, learning from them and taking that knowledge and applying it to other existing and new strategies.

Think of creating your income strategies as planting apple trees in an orchard. The more apple trees you plant and the more carefully you nurture what you have planted, the more fruit you can eventually collect. When the apple trees are strongly established, you can just keeping coming back and picking your fruit in abundance. If a few of the apple trees die, your orchard has many more to take their place. However, you still have to start by planting one apple tree–your first tree.


PLANTING YOUR FIRST TREE

With these concepts in mind, let’s get started with your first strategy. Remember, affiliate marketing programs are designed with multiple income streams already available. You could start by picking one of the products or services in their arsenal (browse the products and  marketing aids section for more information) and concentrate on promoting something. At the time of this writing, you could concentrate on joining an affiliate program and promoting some products below:

STARTING YOUR FIRST WEB PROJECT• Amazon, Apply Now!
• ebay, Apply Now!
• SFI, Apply Now!
• Buildabizonline, Apply Now! 
• Yoonla™ Foundation Program, Apply Now!
• There are many products, services, books, and training series available at Amazon, ebay SFI, Buildabizonline and Yoonla.

After you develop one successful promotional strategy for your chosen product or service, you can move on to another, and then another.

However, you may want to first consider a personalized strategy, in which you promote your own product or service alongside these Amazon, ebay SFI, Buildabizonline and Yoonla products and services. After all, if you already have your own brick-and-mortar business, why not use the Internet promotion skills you learn here to promote your own business? You can then use your own products/services as a stepping-stone to promoting Amazon, ebay, SFI, Buildabizonline and Yoonla products and services.

If, for example, you have a flower shop, you could build and promote a Website featuring your store, as well as some or all of the various Amazon, ebay, SFI, Buildabizonline and Yoonla products and services. If you do not already have your own business, why not give thought to some product or service that you could provide over the Internet? If you cannot come up with a product or service to offer, try to think of some information you could offer online for free and that would be of use to others.

As I discussed previously, most search engines do not like affiliate Websites. Even some PPC’s exclude Amazon, ebay, SFI, Buildabizonline and Yoonla Gateway sites because of the sheer volume of affiliate sites already listed there. The upshot is that search engines do like unique and useful content. Search engines are not prejudiced against commerce–just affiliate-based commerce. Search engines, as a general rule, favorably rank sites in which the Webmaster sells his or her own products or services or offers some useful information. The reasoning is that such a Website, by definition, is unique because only that person sells that particular product or service or offers that particular information. Such a site, if professionally done, should earn you a good search engine ranking over time.

So, to summarize–creating a unique product or service and designing a Website to sell your product or service and also promote your Amazon, ebay, SFI, Buildabizonline and Yoonla Gateways in one very useful strategy for generating income. You can obtain a good search engine ranking because your site will be unique. You can then use this ranking to promote your own sales, as well as Amazon, ebay SFI, Buildabizonline and Yoonla products and services.


DIFFERENT STROKES FOR DIFFERENT FOLKS

Everyone has his or her own different background, education, knowledge, talents, and skills. What works well for one person may not work at all for another. Some of you have your own brick-and-mortar business and some do not. Some of you have financial resources and some do not. Some have a lot of time to devote to online ventures and some do not. Thus, there is no one way for creating income on the Internet that will work for all people. We have to find the way that works for each of us.

In creating an example for this lesson, I tried to find one in which the largest number of readers could relate. It requires few resources to apply the strategy I will describe here. However, keep in mind that hundreds of thousands of people read these lessons. Consequently, the following example may not work for everyone simply because of the number of readers using the same strategy. What will work for you is a strategy that is uniquely yours. Just use this lesson as an example of how to go about the process of creating and implementing a strategy for a residual and leveraged online income. Then, develop a strategy that is best suited to your particular knowledge, skills, and resources.


AN EXAMPLE

Let’s say that our friend “John” has some very good family recipes that have been handed down in his family for years. He can sell his family recipes online and effectively promote his Amazon, ebay SFI, Buildabizonline and Yoonla business with just one Website.

First, he needs to make sure that Grandma didn’t just copy those recipes out of a published book. He can’t sell something that’s copyrighted and legally belongs to someone else. If he is comfortable that his Grandma’s recipes are the work of his own family, he is then free to sell the material via the Internet.

Next, before putting a lot of work into the Website, John should look ahead a bit and see how his efforts may eventually play out. He can go to a prominent Keyword search engine (which, at the time of this writing is Keywords Everywhere), and search for “family recipes.” At the time of this writing, a search on Keywords Everywhere reveals there are no bids showing on any of the results for such a search. That’s good! That means that a $0.05 bid (the minimum bid) will provide the top spot for that search phrase at this time.

Note that using a key phrase (family recipes) rather than a keyword (recipes) gives John more flexibility for his promotional budget. A search on Keywords Everywhere for the sole keyword “recipes,” for instance, shows a bid of $1.86 for the top listing in the results at this time. The key phrase “family recipes” has no bids on it at this time.

The next thing John will want to know is how often people search for “family recipes,” as opposed to the single keyword “recipes.” The “Search Term Suggestion Tool” on Keywords Everywhere reveals that, at this time, the key phrase “family recipe” received 587 hits in the previous month. The single keyword “recipe,” on the other hand, received 857,591 hits in the previous month. If Johna has a particular ethic background, there are even more options. The search phrase “Greek recipes” was searched for 9,214 times last month, and the top bid at this time is only $0.05. The search phrase “Italian recipes” was searched for 48,610 times last month and has a top bid at this time of $0.08. “Cajun recipes” was searched for 6,751 times last month and currently has a top bid of $0.06. “Southern recipes” was searched for 4,520 times last month and has a current top bid of $0.08. Also, don’t forget misspellings of various search phrases. For example, there is no bid on the phrase “sourthernrecipes” (with the space left out), yet it was searched for 38 times last month.

This quick investigation has revealed some important information. First, the keywords related to John’s content do generate traffic. The keyword “recipe” was searched for more than 850,000 times last month on Keywords Everywhere and its related sites. Our investigation also reveals that John can generate some reasonably priced traffic through the keyword search engine by bidding on some key phrases while he continues to improve his ranking in the traditional search engines. You can see from the example above that by using the key phrase “family recipe,” John could get about 600 hits for $0.05 apiece. Hits beyond those first 600 could cost him as much as $1.87 per hit (using the single keyword “recipes”). However, he could use a key phrase designating his particular heritage (i.e. Italian, Cajun, Greek, etc.) that could generate thousands more hits for $0.09 apiece or less.

So, at this point John knows that if he can produce an average return on investment (ROI) of $1.87 or more per hit, he has a very viable strategy right from the start using Keywords Everywhere. By using key phrases, he can make the strategy work right from the start, albeit on a smaller scale, with an ROI of only $0.06 per hit. If John determines that he cannot produce an ROI of at least $0.06 per hit to the site, then he may want to opt for a different strategy to build his rankings in the traditional search engines.

To get some feel for how stiff the competition may be in traditional search engines, let’s perform a hypothetical search on Google.com using the keyword “recipes.” Now, let’s say that the site at the top of the search results listing is “toprecipesiteongoogle.com” (a hypothetical site). We already know that Google relies heavily on the number of links to a Website in its ranking algorithm, and we can easily see how many sites link to the site by typing “link:toprecipesiteongoogle.com” into the Google search engine field. When we do this, let’s say we find out that 2,430 sites link to that site.While links to a site are not the only factor involved in ranking, it is a prominent factor with the Google search engine. Thus, the competition for ranking sites with the keyword “recipes” might appear to be pretty stiff; it would take quite a bit of time and effort to get 2,430 links to your site.

On the other hand, more than 850,000 people per month perform a search for “recipes” on Yahoo, and we can assume a similar number do the same on Google. John could have a hugely successful site with just a small fraction of that 850,000 plus traffic each month. Following the procedure above, we could determine that the last site on the first page of the results for a search for “recipes” on Google has only 500 sites linking to it. The last site on the second page of the results has only foursites linking to it. If John’s site shows up anywhere on the first three pages of results for a Google search for “recipes,” he can expect to get some portion of those 850,000 potential hits. Thus, if he can build a very professional site and get just a few other sites to link to his Website, he can compete effectively on the traditional search engines.

Let’s say that John is encouraged enough by this preliminary investigation to proceed with his chosen strategy. In the next lesson, we’ll look at this example in more detail and show you how John implements his strategy. In the meantime, think about your own unique subject area and run your own preliminary investigation of keywords, as we did for John’s web site. Hopefully, your results will be even more encouraging than John’s.


CONCLUSION

STARTING YOUR FIRST WEB PROJECT

To begin building multiple streams of residual and leveraged income on the Internet, you have to start somewhere, preferably with your own unique knowledge, talents, skills, and resources. In this lesson, we started with an example for our hypothetical friend John, who is building a Website to publish and perhaps sell his collection of family recipes. We walked through John’s preliminary investigation of Keywords Everywhere and traditional search engines to assess the feasibility of succeeding with this project. To make this assessment, John utilized searches and keyword suggestion tools available on the Keywords Everywhere and traditional search engines. You can investigate your own keywords and key phrases just like we have done for John.


WHAT’S COMING NEXT

In our next lesson, we will continue with our example as John builds his Website and begins to promote it.

 

Optimized with PageSpeed Ninja