Did you know PayPal wasn’t built in a day

PayPal wasn’t built in a day

Peter Thiel, PayPal founder, in his book Zero To One says:

“If you want to change the future, you need to find an unpopular truth that you believe and live by it.”

Remember PayPal wasn’t built in a day

Thiel is one smart cookie.

If you simply follow “popular” truths, you’ll never achieve anything extraordinary.

You’ll always be mediocre at best.

So, here’s my question to you…

When it comes to achieving your financial dreams, are you living by any unpopular beliefs?

Or are you just doing what everyone else is doing?

Are you doing anything that makes those around you at least a little uncomfortable?

Or are you taking the safe route like everybody else?

Starting your own online business can be unpopular.

When you decide to leave the 9-5, rat race, trapped-in-the-I-rather-be-an-employee existence there will be plenty of people lining up to tell you you’re crazy.

They’ll tell you you’re taking too big a risk.

Let them talk.

Don’t try to shut them up or explain anything, it’s no use.

Instead, quietly do your own thing and follow the unpopular route to financial freedom.

Thousands of people from around the world will be asking you to show them how to do it too eventually, I promise.

Solomon Greenlee

Solomon Greenlee –
Specialty in Marketing & Team Building


The power of storytelling – Tell your story

You’re good at what you do, but you don’t know what you are doing?

Many people go to work every day, but really don’t know what they are doing for a living. Paradoxically, you can go to work, be good at what you do and still not know what you are doing. All things considered, if you cannot explain to someone what you are doing in a simple story, chances are you are just performing a set of tasks, but do not really know why you are where you are and what value you add to the company.

Entreprenuers know, “Dreams come with a lot of business” Tell your story

In my opinion, when your concentration is entrepreneurship, one of the first things you learn is to tell your story. It means being able to explain, in very simple terms, what you do, why you are doing it, and how you are making a difference. At any rate, entrepreneurs pratice entrepreneurialism the art of story telling. In the same way, that’s how potential customers can understand how their offering can serve their needs. Similarly, that’s how employers and employees can rally around a clear vision. All things considered, entrepreneurs learn how to do it very quickly because the life of their business depends on it.

Arguably, you do not know why you should Tell your story.

Tell your story

Well, telling your story is actually just as important when you’re not an entrepreneur. Whatever the size of the business you are working in and whether you are working in a team or lead a team yourself, being able to tell your story will hold the following benefits:

  • First, to determine what your story is, you will have to step back from your day to day task and determine what it is you are trying to achieve, how you add value to your company and more importantly how you want to add value.
  • This in turn will bring you to the second benefit which is to define a clear set of priorities that will allow you to add value where it’s important and make sure your day to day task are aligned with those priorities.
  • When working with internal and external customers, your story will be a driving force, guiding your decisions.
  • And added benefit, you will be seen as a leader as it takes leadership to be at the forefront of your agenda.

Watch the following video about storytelling taken from The power of storytelling | Andrea Gibbs | TEDxPerth on Entrepreneurship and try to transpose the advice she gives into your specific situation. In general, there’s a lot of things that cross over well from entrepreneurship to corporate settings, you just have to listen to the advice with your situation in mind.


The only thing left for you to do now is Tell your story. Take a few minutes away from your daily task and write down your story or the story of your dream in 2 sentences or less…

Solomon Greenlee

Solomon Greenlee –
Specialty in Marketing & Team Building

The Big Picture Mindset



The Big Picture Mindset

The Big Picture Mindset to Be Your Own Boss.

Don’t waste time on skeptics or pessimists.🤫 They will NOT succeed in running an online business or any other similar endeavor.🧐 They do not possess the qualities of a winner (this includes “rocking-chair advisors” who talk and talk, seem to know all the answers, but never act).😉 

Online businesses should not be interpreted as a “get rich quick” scheme. We see so many ads promising millions in a month, and that appeals to our dreams, right? There is nothing wrong with having dreams of being a millionaire. Dreams, however, should be realistic, if we are to pursue them.

The lecturer Manly P. Hall was a master in all the aspects of mental/spiritual development. There are many desires, habits and thinking-patterns that seem harmless yet chained us, limiting our true potential. When one is pursuing self-mastery (The Big Picture Mindset) it is crucial to learn the skills to handle them properly. Active effort is always the key to seeing the big picture.

Manly P. Hall shares his brilliant insight on the subject with this lecture.

In order to get an accurate picture of where you are and where you’re going, you need to step back periodically and take a higher-level look. We can get so caught-up in our daily to-do’s and routines that we forget about our long-range goals, and the rewards that await us there.

Our success is certainly defined by The Big Picture Mindset

“The big picture is simply the entirety of what you’re doing – your ultimate goal and how it relates to everything around it. I like to think of it as an aerial view of your business over a span of time, answering that age-old question: where do you see yourself in five years? 10 years? 20? (Alyssa Gregory – 12 Ways to Think “Big Picture” and Why You Should Bother);

In the same way, words of those we like to quote can help us establish The Big Picture Mindset.

I’m rather partial to quotes

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

— Winston S. Churchill

“It is better to fail in originality than to succeed in imitation.”

— Herman Melville

“The road to success and the road to failure are almost exactly the same.”

— Colin R. Davis

“Success usually comes to those who are too busy to be looking for it.”

— Henry David Thoreau

“Opportunities don’t happen. You create them.”

— Chris Grosser

“Don’t be afraid to give up the good to go for the great.”

–John D. Rockefeller

Need more?
Here are some Free Books for you that could be all of that and more!

Free Books Online

Solomon Greenlee

Solomon Greenlee –
Specialty in Marketing & Team Building

The Top 10 FATAL List Building Mistakes Beginners Make

The Top 10 FATAL List Building Mistakes

The Top 10 FATAL List Building Mistakes Beginners Make

Fixing The Top 10 FATAL List Building Mistakes Beginners Make allows you to send highly targeted visitors to your website whenever you want.

Launching a new product?

Send thousands of targeted visitors to your landing page with just one email. All of whom are ready to buy what you are selling with their wallets open.

Published a new post on your blog?

Send thousands of readers who are hungry to consume your content with just one email. If you have an email list, none of your blog posts will go unread.

The benefits of having a big, engaged email list are AWESOME. Yet getting to ten thousand email subscribers is hard.

Actually getting to a thousand email subscribers is hard.

The Top 10 FATAL List Building Mistakes Beginners Make – Makes It Even Harder.


It can get even harder if you are making these mistakes I am about to share.

If you are making any of these mistakes, don’t worry. You can fix them all in less than a day.

Before we get started, if you have just started building your email list, check our Report, The Top 10 FATAL List Building Mistakes

So, if you are ready, let’s dive in:

Just One Call To Action

Here’s the deal:

Slapping an opt-in form in the sidebar of your blog isn’t going to work.

This is a mistake most beginners make, they offer just one opt-in form on their pages.

If you want people to hit the subscribe button, you need to offer them multiple chances.

What do I mean by that?

In addition to your blog sidebar, be creative and place opt-in forms at places where they will grab the reader’s attention.

Want to get your creative juices flowing?

Here are a few places where you should try placing an opt-in form:

A Featured Box

Want to grab your reader’s attention?

Grab it before they even start reading your content. The best way to do it is with a featured box. A featured box is simply an opt-in form (box) you place right below the header.

Here’s an example from Be Your Own Boss:



Can you see how hard it is to ignore that featured box?


If someone is reading your content you already have their attention.

This is the perfect opportunity to ask them to sign up.


The Top 10 FATAL List Building Mistakes

The above screenshot is from The Top 10 FATAL List Building Mistakes. This site places opt-in forms strategically in-between the content. These opt-in forms might break the reading flow but gain the reader’s attention. There is no way this in-content call-to-action can go unnoticed.

After Content

When a reader finishes reading your article, one of these is possible:

  • They liked the content and want to know more about you…
  • or they want to leave a lovely comment.

Whatever the reason, you can use this opportunity to grab their attention and go for the ask.

Here’s a great example from GetResponse:

Footer Content

I know, your site’s footer is the last place people look at. But it can help you grab a visitor’s attention.

GetResponse. Email Marketing

The above screenshot from GetResponse is a good example of a footer opt-in form. An opt-in form in the footer of your website won’t double your email list growth overnight. But it will give your readers an additional chance to subscribe.

Using a Generic Offer


A generic offer like “Start Getting My Free Newsletter” doesn’t offer the visitor an incentive to join your email list.

Want people to subscribe to your email list?

Give them a good reason.

While a generic offer is much better than no offer at all, you can always spice it up and improve your conversion rate.


Use an enticing offer that your readers can’t say no to. For example, if you are in the fitness industry, try using an offer similar to “Sign Up For My Exclusive Weight Loss Tips.”

Now, in this example, you are not doing anything special. You are still asking the readers to subscribe to your email list. But this time you are offering some value.

Here are a few more examples:

  • Get My Best [Industry] Tips Delivered To Your Inbox
  • Sign Up For My Exclusive [Industry] Tips

Not Offering a Juicy Lead Magnet

Want to skyrocket your email list growth?

Start offering a lead magnet. A lead magnet is simply a bonus you offer your readers for subscribing.

Don’t know what a lead magnet is?

Check out this lead magnet Looking for a New Job? Stop! offer on their website:


Affiliate Marketing Ideas   ​

Their audience consists of affiliate marketers looking to up their conversion rate. This lead magnet offers exactly what their target audience wants.

If you want lead magnets to work for you – you will need one that your target audience actually wants.

Ready to make your first lead magnet?

All you have to do is find something your audience wants and offer it in exchange for their email. If your blog is about Weight Loss, your lead magnet could be something like “5 Easy Ways To Lose 5 Pounds In Just 5 Weeks.”

Now, your lead magnet doesn’t have to be unique. It just has to be something your audience wants.

Here are a few ideas for lead magnets you can create today:

  • Repurpose a popular blog post into a Downloadable PDF file.
  • Create a bonus for your blog post that includes a few more bits of content.
  • Offer a free template or a cheat sheet.

Don’t know how to create a PDF?

Try Adobe

It’s a tool that will help you convert your web pages into a downloadable PDF file.

If you can’t offer a Lead Magnet, at least don’t use a generic offer like “Subscribe To My Email List.” Have a look at the previous section for ideas on how you can spice up your offer.

Not Using Popups

Most Bloggers hate popups. They think popups are obtrusive.

But here’s the deal:

They just work.

Popups are one of the best ways to convert your website visitors into subscribers. They work because they grab your visitor’s attention.

Instead of hoping your readers find the opt-in form in your sidebar, you can offer them a chance to opt-in as soon as they enter.

In addition to entry popups, you can double your conversion rate using exit-intent popups. An exit-intent popup only shows up when the visitor is about to leave.

Sounds like magic, right?

You can use an exit-intent popup to massively improve your conversion rates. One of the best ways to use exit-intent popups is to offer a lead magnet as an incentive to sign up.

Here’s an example of what I am talking about:

Be Your Own Boss

The above is an example of an exit-intent popup from Be Your Own Boss website. On this Website, BYOB displays this popup when the reader is about to leave.

This popup contains a lead magnet that their readers really want. The lead magnet is just a simple question.

Here are a few ideas for lead magnets you can offer in your exit-intent popups:

  • A downloadable PDF version of your post. It doesn’t need to be unique. All you have to do is convert your post into a basic PDF file.
  • Bonus content that is not included in your article. For example, if your article offers 15 tips, save 3 and package them into a PDF file.
  • A template or a spreadsheet that is related to your article or blog. For example, if you are in the fitness industry, you might offer a spreadsheet to help keep track of exercise or diet.

If you are interested in creating exit-intent popups on your own site, check out AddThis

Asking For Too Much Information

It’s a lot of work to fill a dozen fields just to sign up…

… and most people are too lazy to fill that many fields. At least I am.

Here’s an example of a really long opt-in form:

The Top 10 FATAL List Building Mistakes Beginners Make

Can you see how many fields that opt-in form asks?

If you want to improve the conversion rate of your opt-in forms, only ask for the information that you really need. Remember, the more fields in your opt-in forms, the more people will resist signing up.

Here’s a good example of a minimal opt-in form:

The Top 10 FATAL List Building Mistakes

As you can see, The Top 10 FATAL List Building Mistakes only asks for the name and email.

The reason is simple, they don’t need any other details.

And neither do you.

If your opt-in form contains more than three fields, try removing as many fields as you can. Chances are most of the fields on your opt-in forms are redundant and you don’t even need them.

Remember, you can always add more details about a subscriber to your database in the future. Most email marketing tools allow you to add additional details about a subscriber both manually and automatically.

Not Building an Email List From The Beginning

This is a mistake a lot of internet marketers are guilty of making.

I myself didn’t start building my email list for quite a long time after I started my first blog. I lost thousands of potential subscribers just because of this fact.

Most bloggers believe they need a steady stream of thousands of visitors before they can start building an email list.

But that’s not right. You don’t need much traffic to start building an email list.

Start building your email list even if you are struggling to get even a hundred visitors to your blog. While it is true that in the beginning, you will only get just 2-3 subscribers a day, this number keeps on adding up.

If you are not building your email list from the start of your blogging journey, you are leaving hundreds of thousands of potential subscribers on the table who might later convert into customers.

The bottom line?

Start building your email list as soon as you start your blog.


All of these mistakes are easy to make. If you are making them on your own site, there’s still time to improve. It’s never too late.

Which of The Top 10 FATAL List Building Mistakes are you guilty of making?

Feel free to let me know in the comments.

Amazon Keeps Growing

Amazon Keeps Growing

So I was just reading up about some mind-blowing information you have to know…

In 2007, Amazon generated about $15 billion in revenue. (Wow!)

According to some new research by the team over at Amazing, Inc., this year Amazon will likely hit nearly $170 billion in revenue. (Bigger wow!)

That’s over 1,100% growth over the past 10 years (and Amazon keeps growing like this year-after-year).

This matters to you in a big way when thinking of developing an online business, here’s why:

People just like you and me are building incredible businesses from scratch with Amazon.

For example, one guy named Brandon Clark has built a $5 million per year business with Amazon from home while battling a chronic pain syndrome!

Pretty crazy, right?

Now here’s the really important part (pay close attention):

The guys who taught Brandon this business model and are behind a lot of the top sellers on Amazon have just let me know they’ve created a brand new FREE training series on how to build this business!

The first free training video releases on Tuesday, October 10th at 9AM Central Time.

Go here now to sign up to get notified when the video goes live on Tuesday.

This first video is meant to be unbelievable. You’ll learn how to find the hottest products to sell, how to get started selling on Amazon, and they’re even giving you a list of 100 products you can sell right now (they’ve literally just picked these opportunities and are giving the to you rather than selling them themselves).

Get signed up to access the free training video right now.

I’ve always been curious about generating digital revenue using Amazon so I’m signed up already and can’t wait to check out the video on Tuesday! 🙂


Looking for a New Job? Stop!

Solomon Greenlee

Solomon Greenlee –
Specialty in Marketing & Team Building

Digital Entrepreneur & Member of Yoonla™

Amazon Keeps Growing

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Earn up to 10% advertising fees with a trusted e-commerce leader Amazon!


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