The Top 10 FATAL List Building Mistakes Beginners Make

The Top 10 FATAL List Building Mistakes

The Top 10 FATAL List Building Mistakes Beginners Make

Fixing The Top 10 FATAL List Building Mistakes Beginners Make allows you to send highly targeted visitors to your website whenever you want.

Launching a new product?

Send thousands of targeted visitors to your landing page with just one email. All of whom are ready to buy what you are selling with their wallets open.

Published a new post on your blog?

Send thousands of readers who are hungry to consume your content with just one email. If you have an email list, none of your blog posts will go unread.

The benefits of having a big, engaged email list are AWESOME. Yet getting to ten thousand email subscribers is hard.

Actually getting to a thousand email subscribers is hard.

The Top 10 FATAL List Building Mistakes Beginners Make – Makes It Even Harder.


It can get even harder if you are making these mistakes I am about to share.

If you are making any of these mistakes, don’t worry. You can fix them all in less than a day.

Before we get started, if you have just started building your email list, check our Report, The Top 10 FATAL List Building Mistakes

So, if you are ready, let’s dive in:

Just One Call To Action

Here’s the deal:

Slapping an opt-in form in the sidebar of your blog isn’t going to work.

This is a mistake most beginners make, they offer just one opt-in form on their pages.

If you want people to hit the subscribe button, you need to offer them multiple chances.

What do I mean by that?

In addition to your blog sidebar, be creative and place opt-in forms at places where they will grab the reader’s attention.

Want to get your creative juices flowing?

Here are a few places where you should try placing an opt-in form:

A Featured Box

Want to grab your reader’s attention?

Grab it before they even start reading your content. The best way to do it is with a featured box. A featured box is simply an opt-in form (box) you place right below the header.

Here’s an example from Be Your Own Boss:



Can you see how hard it is to ignore that featured box?


If someone is reading your content you already have their attention.

This is the perfect opportunity to ask them to sign up.


The Top 10 FATAL List Building Mistakes

The above screenshot is from The Top 10 FATAL List Building Mistakes. This site places opt-in forms strategically in-between the content. These opt-in forms might break the reading flow but gain the reader’s attention. There is no way this in-content call-to-action can go unnoticed.

After Content

When a reader finishes reading your article, one of these is possible:

  • They liked the content and want to know more about you…
  • or they want to leave a lovely comment.

Whatever the reason, you can use this opportunity to grab their attention and go for the ask.

Here’s a great example from GetResponse:

Footer Content

I know, your site’s footer is the last place people look at. But it can help you grab a visitor’s attention.

GetResponse. Email Marketing

The above screenshot from GetResponse is a good example of a footer opt-in form. An opt-in form in the footer of your website won’t double your email list growth overnight. But it will give your readers an additional chance to subscribe.

Using a Generic Offer


A generic offer like “Start Getting My Free Newsletter” doesn’t offer the visitor an incentive to join your email list.

Want people to subscribe to your email list?

Give them a good reason.

While a generic offer is much better than no offer at all, you can always spice it up and improve your conversion rate.


Use an enticing offer that your readers can’t say no to. For example, if you are in the fitness industry, try using an offer similar to “Sign Up For My Exclusive Weight Loss Tips.”

Now, in this example, you are not doing anything special. You are still asking the readers to subscribe to your email list. But this time you are offering some value.

Here are a few more examples:

  • Get My Best [Industry] Tips Delivered To Your Inbox
  • Sign Up For My Exclusive [Industry] Tips

Not Offering a Juicy Lead Magnet

Want to skyrocket your email list growth?

Start offering a lead magnet. A lead magnet is simply a bonus you offer your readers for subscribing.

Don’t know what a lead magnet is?

Check out this lead magnet Looking for a New Job? Stop! offer on their website:


Affiliate Marketing Ideas   ​

Their audience consists of affiliate marketers looking to up their conversion rate. This lead magnet offers exactly what their target audience wants.

If you want lead magnets to work for you – you will need one that your target audience actually wants.

Ready to make your first lead magnet?

All you have to do is find something your audience wants and offer it in exchange for their email. If your blog is about Weight Loss, your lead magnet could be something like “5 Easy Ways To Lose 5 Pounds In Just 5 Weeks.”

Now, your lead magnet doesn’t have to be unique. It just has to be something your audience wants.

Here are a few ideas for lead magnets you can create today:

  • Repurpose a popular blog post into a Downloadable PDF file.
  • Create a bonus for your blog post that includes a few more bits of content.
  • Offer a free template or a cheat sheet.

Don’t know how to create a PDF?

Try Adobe

It’s a tool that will help you convert your web pages into a downloadable PDF file.

If you can’t offer a Lead Magnet, at least don’t use a generic offer like “Subscribe To My Email List.” Have a look at the previous section for ideas on how you can spice up your offer.

Not Using Popups

Most Bloggers hate popups. They think popups are obtrusive.

But here’s the deal:

They just work.

Popups are one of the best ways to convert your website visitors into subscribers. They work because they grab your visitor’s attention.

Instead of hoping your readers find the opt-in form in your sidebar, you can offer them a chance to opt-in as soon as they enter.

In addition to entry popups, you can double your conversion rate using exit-intent popups. An exit-intent popup only shows up when the visitor is about to leave.

Sounds like magic, right?

You can use an exit-intent popup to massively improve your conversion rates. One of the best ways to use exit-intent popups is to offer a lead magnet as an incentive to sign up.

Here’s an example of what I am talking about:

Be Your Own Boss

The above is an example of an exit-intent popup from Be Your Own Boss website. On this Website, BYOB displays this popup when the reader is about to leave.

This popup contains a lead magnet that their readers really want. The lead magnet is just a simple question.

Here are a few ideas for lead magnets you can offer in your exit-intent popups:

  • A downloadable PDF version of your post. It doesn’t need to be unique. All you have to do is convert your post into a basic PDF file.
  • Bonus content that is not included in your article. For example, if your article offers 15 tips, save 3 and package them into a PDF file.
  • A template or a spreadsheet that is related to your article or blog. For example, if you are in the fitness industry, you might offer a spreadsheet to help keep track of exercise or diet.

If you are interested in creating exit-intent popups on your own site, check out AddThis

Asking For Too Much Information

It’s a lot of work to fill a dozen fields just to sign up…

… and most people are too lazy to fill that many fields. At least I am.

Here’s an example of a really long opt-in form:

The Top 10 FATAL List Building Mistakes Beginners Make

Can you see how many fields that opt-in form asks?

If you want to improve the conversion rate of your opt-in forms, only ask for the information that you really need. Remember, the more fields in your opt-in forms, the more people will resist signing up.

Here’s a good example of a minimal opt-in form:

The Top 10 FATAL List Building Mistakes

As you can see, The Top 10 FATAL List Building Mistakes only asks for the name and email.

The reason is simple, they don’t need any other details.

And neither do you.

If your opt-in form contains more than three fields, try removing as many fields as you can. Chances are most of the fields on your opt-in forms are redundant and you don’t even need them.

Remember, you can always add more details about a subscriber to your database in the future. Most email marketing tools allow you to add additional details about a subscriber both manually and automatically.

Not Building an Email List From The Beginning

This is a mistake a lot of internet marketers are guilty of making.

I myself didn’t start building my email list for quite a long time after I started my first blog. I lost thousands of potential subscribers just because of this fact.

Most bloggers believe they need a steady stream of thousands of visitors before they can start building an email list.

But that’s not right. You don’t need much traffic to start building an email list.

Start building your email list even if you are struggling to get even a hundred visitors to your blog. While it is true that in the beginning, you will only get just 2-3 subscribers a day, this number keeps on adding up.

If you are not building your email list from the start of your blogging journey, you are leaving hundreds of thousands of potential subscribers on the table who might later convert into customers.

The bottom line?

Start building your email list as soon as you start your blog.


All of these mistakes are easy to make. If you are making them on your own site, there’s still time to improve. It’s never too late.

Which of The Top 10 FATAL List Building Mistakes are you guilty of making?

Feel free to let me know in the comments.

Social Traffic for Your Business

I get it … you know social traffic for your business is important.

But perhaps you don’t know HOW GOOD IT CAN BE for your business.

Maybe you have, a YouTube channel, Email Marketing account, or Twitter profile and you’ve written a few things here and there.

But you’ve written it off as “It doesn’t work for me” or “My business is different!”

If so, I’d like to show you otherwise.

Social Traffic for Your Business

Whether you have a business right now that can handle more sales/clients, or you are working on a new business project, or you want to grow brand and market awareness by positioning yourself as an authority business… there is no strategy better than the Yoonla™ Foundation Program right now.

And, by that, I mean… creating a very specific strategy for your business to create, schedule and publish the RIGHT content across the RIGHT platforms at the RIGHT times.

This is the ONLY way that’s easily going to deepen the roots of your business and your authority in your industry.

And it will lead to new enquiries, new opportunities, new sales and new business. It will stop you chasing sale after sale, client after client.

I know people struggle with social media. Aside from just having the time to sit down and get it done, there are so many areas to consider and without guidance and instruction, it is difficult to know what’s right and what’s wrong.

So I’d personally like to offer you 3 products that will help you drive targeted, free traffic and convert that traffic to digital revenue with these 3 special and unique formulas. These products provide the space/time/guidance/inspiration to get myriads of social traffic for your business. Help change the course of your business by driving social traffic for your business on the social media map of the world. The right way!

Social Traffic for Your Business

Twitter Marketing Excellence People are on Twitter and part of conversations that they are interested in… If you can engage people interested in what you’re offering, you can profit like crazy.

Social Traffic for Your Business

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Social Traffic for Your Business

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If you don’t give yourself the time to get it done, you’ll never get it done. The Yoonla™ Foundation Program provides you the resources, structure and accountability to make it work.

Interested? Apply here . Create Your Yoonla™ Membership

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If you want in, this is your chance… APPLY HERE.

Talk soon,

Solomon Greenlee

Solomon Greenlee Specialty in Marketing & Team Building

Build an Email List with StumbleUpon

And even put quick money in your pocket, too.

Using what I’m about to show you, you can build as many email lists as you want, make money while you’re building those lists, and do it without paying for traffic.

Build an Email List Free with StumbleUpon

This Build an Email List with StumbleUpon system is simple, easy to implement, and requires no major writing of content – unless you want to.

Here’s how it works:

First, you’re going to need your own domain name for your own website. And you’ll need a way to make web pages.

But if you’ve never put up a site or made pages, don’t panic and don’t let it deter you – Remember, you can outsource anything you like these days.

You’ll need an autoresponder to build your lists.

And just like any good business model, you’ll need some tenacity and perseverance. You might hit a home run straight out of the gate, or it could take you a little time to get the hang of this and ramp it up.

But the only way you can fail is to either not do it at all, or give it a moment’s try and then give up.

Okay, let’s get started…

To build a list you need traffic. Lots of it. And of course there are two kinds of traffic available on the internet – free and paid.

With paid traffic you can turn on the traffic waterspout anytime you’re willing to pay. It’s a great system once your funnel is profitable. Spend $1, make $1.50 and you’re doing great.

But in the beginning it can be downright scary to pay for traffic, especially when you don’t know if your funnel is going to work or not.

So I suggest you pay for traffic later, and in the mean time you use a free traffic method like the one I’m about to show you.

Of course, there is no such thing as ‘free.’ If you’re not paying money, then you’re putting in effort. You’re ‘paying’ with your time. Fortunately, this system is not time intensive at all.

Monetizing – this is optional, but I’m going to recommend you monetize from the very start. Why not put a little money in your pocket as you build your lists?

This also gets your new list members used to and expecting offers from you, which will increase your conversions later as well.

We’ll use CPA marketing to monetize this system. I like CPA, or cost per action, because you don’t have to create your own products. You don’t have to compete with other affiliates. And sometimes you even get paid just for leads without the prospect having to buy anything. Now that’s an easy sale.

If you’ve never joined a CPA network, check out the companion article in published earlier, “How to Get Accepted into a CPA Network.”

Okay, we’re going to be using StumbleUpon to get our free traffic. Thanks to recent changes, StumbleUpon can be quite effective at driving traffic if you know what to do.

And by the way, with 25 million monthly users, I can just about guarantee that your customers are already on the platform, waiting for you to find them.

What you need to know:

Long winded content does NOT work on StumbleUpon. No articles and no blogposts, please.

StumbleUpon likes images, which means you don’t need to spend tons of time creating content.

Think in terms of simple and quick when it comes to content creation, and you’ll do fine.

How is this possible if we’re promoting CPA offers?

One word: Infographics.

No worries, I’ll show you how to get them created for cheap in just a moment.

First, let’s look at the big picture of what we’re doing…

1. Find a CPA offer to promote and make sure it’s a good fit for one of StumbleUpon’s categories (or pick a category and then find an appropriate offer)

2. Create an infographic

3. Create a lead magnet

4. Set everything up and make it go live

5. Rinse and repeat

Easy, right?

Seriously, it really is one of the simplest systems I’ve come across.

Let’s get started…

1: Find a good CPA offer

You can either start by finding offers, or start by finding StumbleUpon categories. Your goal is to do a good job of matching one to the other, so that people looking in that category will want to see your related infographic.

This is perhaps the trickiest part of the sequence.

Do your research, spend some time on this, and realize you might not get it exactly right the first time or two. That’s okay, because you’re learning.

Here’s a little trick – pick a StumbleUpon category and just starting clicking to see what pages come up. This will give you an excellent idea of what kinds of content people are looking for in that category. Then find an offer that matches.

For example, a muscle building product for fitness, and so forth.

2: Create a related infographic

Let’s stick with the muscle building product trial. What do people who are into body building want to know? Maybe the top 5 body building exercises, or 5 things NOT to do when lifting weights.

Do some research on Google to get ideas and take notes. Keep in mind that you want content for an infographic, not a 3,000 page article.

Once you’ve got your content, either make your infographic yourself (if you like doing that) or go to Fiverr and hire someone.

You will likely have to pay more than 5 bucks, but it’s worth it to get a great looking infographic that captures eyeballs.

3: Create a lead magnet

While you were doing your research, you no doubt came up with plenty of ideas.

Use one of these to create a quick and easy lead magnet.

It should be something people WANT enough to give up their email address to get it.

Create the lead magnet, or hire someone to create it for you. Don’t overcomplicate this.

For our example, I did a quick Google search and found these ideas in about 30 seconds:

  • The Most Hated Man in Bodybuilding – Is He You?
  • Body Building for Beginners – 5 Little Mistakes That Cause Massive Injury
  • From Skinny Geek to Massive Muscle Machine In 7 Simple Steps
  • Is Cross Fit Killing People? What You Need to Know

You don’t need to be a skilled writer to create your lead magnet. In fact, you can create a video, hire a writer, create an audio… it’s up to you.

What’s important is that your lead magnet be enticing enough to make people say, “YES, I want to read/watch/listen to that.”

4: Setting Up Your Funnel

You’ve got a CPA offer, an infographic and a lead magnet. Here’s what your funnel will look like:

A: Prospect sees infographic on StumbleUpon (hosted on your website)

B: Prospect clicks on pop-up and joins your list

C: Prospect is taken to the thank you page which is actually your CPA offer

Seriously, that’s it – just 3 simple steps.

Now you might be wondering why we don’t send prospects straight from the infographic to the CPA offer.

You could, but if you do, then you’re losing money.

By building a list, you can market to those people time and time again. You can even send them the same CPA offer if they didn’t sign up for it the first time.

Seriously, if you think of this first as list building and second as CPA marketing, you’ll get the idea.

The initial CPA profits are icing on the cake. The real money is going to be in the list you build.

And by the way, there is no reason in the world why you can’t do this as many times as you like in as many niches as you like.

Hmmm, gets you thinking, doesn’t it?

Okay, here are the basics of how to set up your funnel:

Note, if there is something in your list here that you haven’t done before, go to YouTube and find a video that shows you how to do it. Or outsource it.

First, create a new post on your website and title it with something similar to your infographic title. Add your infographic to that page.

Second, go to your autoresponder and create a new campaign (or new list, same thing.)

Third, if you don’t already have pop-up software, go to WordPress and pick one out. Add it to your site.

Create a pop-up for your new page that offers them your lead magnet. Make it eye-catching and enticing – it should be too good to pass up.

Delay the pop-up so the visitor has time to look at the infographic BEFORE they get hit with the pop-up.

How long you delay it will depend on how detailed and interesting your infographic is.

You’re going to have to experiment to find just the right time. Have it pop too soon, and people get annoyed. Pop too late, and people are already gone.

Fourth, use your CPA affiliate link as your thank you page url.

Tip: Also add an autoresponder sign up box next to your infographic. This way if they click your pop-up away and then decide they want your lead magnet, they can still join your list.

Once you have everything set up, go to your StumbleUpon account and add your page.

You’re now live!

More Tips:

Since StumbleUpon is a social networking site, you’ll want to build your authority by making posts, leaving comments and sharing things.

You can begin by going to ‘trending topics,’ clicking on the speech bubble above trending items in your category and joining in on the discussions.

Experimentation is key. Sometimes your pages will get tons of traffic, other times they won’t. But the only way you can fail using this method is to give up and do nothing.

Of all the free traffic methods I’ve seen out there, this is one of my favorites. It’s fun, it’s easy, and you can make some serious CPA cash for the cost of creating an infographic or two (or 10 or 100, if you’re ambitious.)

And these pages can work for quite some time, too, driving traffic onto your lists and to your CPA offers.

Be sure to work your lists as you would any other lists. Mail often, deliver lots of value and offer something in every email.

Eventually the money you initially earn from new traffic should be dwarfed by the income you get from your lists.

HINT: Pick niches that are also good for affiliate products, such as weight loss, dating, body building, making money, etc. This way you can promote Clickbank, JVZoo products, etc., to your lists as well.

One last thing – this method should be fun. If it’s not, you’re doing something wrong.

Think about it – content creation is a breeze and it looks really cool, too. You get to promote just about any CPA offer you like. You’re list building is essentially free, while making money on the backend. And you get to spend time on StumbleUpon being social and getting ideas for your next infographic.

So go have some fun – and build your lists and make money in the process, too.

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